Expectancy-Value Theory

Wikipedia Expectancy-value theory was originally created in order to explain and predict individual’s attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein, the theory states that attitudes are developed and modified based on assessments about beliefs and values. Primarily, the theory attempts to determine the mental calculations that take place in attitude development. Expectancy-value theory has been used to develop other theories and is still utilized today in numerous fields of study.
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